Steve and Gretel are always attending conferences and touring farms to continue their learning process, and that’s where we suggest you start. Since there is no formal education for flower farming specifically, it requires you to be resourceful and always stay humble, we’re still learning as our business grows!
If you’re just starting, we suggest you start with…
Joining the Association for Specialty Cut Flower Growers, and here’s why.
- Meet flower farmer mentors from across the nation
- Gain access to the bulletin board where you can ask any question and search all previously answered ones
- Attend conferences for continuing education
- Stay in the loop about new varieties and trends in the floral industry
ABSORBING AS MUCH INFORMATION AS POSSIBLE, HERE ARE OUR FAVORITE RESOURCES:
- Growing for Market: We write an article for this publication quarterly, and there are over 30 authored by SMFF. Get the membership that gives you access to all the archives to see all the articles we’ve written in the past too!
- The Organic Farmer’s Business Handbook by Richard Wiswall
- Crop Planning for Organic Vegetable Growers by Frederic Theriault and Daniel Brisebois
- The New Organic Grower by Eliot Coleman
- The Farmer to Farmer Podcast by Chris Blanchard
...AND FOR THOSE INTERESTED IN GROWING FLOWERS:
- The Flower Farmer by Lynn Bycynzki
- Woody Cut Stems for Growers and Florists
- Specialty Cut Flowers by Allan Armitage and Judy Laushman
...AND FOR THOSE INTERESTED IN SCALING YOUR BUSINESS OR MANAGING A CREW:
- The Culture Code by Daniel Coyle
- The New One Minute Manager by
- Entreleadership by Dave Ramsey
- Good to Great by Jim Collins
- Dare to Lead by Brené Brown
- Strengthsfinder by Tom Rath
- Small Giants by Bo Burlingham
- The hard thing about hard things by Ben Horowitz
- The E-Myth Revisited by Michael Gerber
Or... Learn from Us
Since we learned so much from our mentors and by attending conferences, we love to pay it forward! Have Steve and/or Gretel come to your conference to discuss operating a successful flower farm and all of the intricacies involved in having both production and design, retail and wholesale, and intense season extension in the Midwest. Many of our concepts on the economies of scale, farm efficiencies, as well as plant health, are transferable to the vegetable growing world. We want to help others treat their farm as a business. An honorarium is requested, as well as travel fees if the conference is out of state. We look forward to inspiring growers in your area!
Online Flower School:
Growing Cut-Flower Crops in Hoops and Greenhouses
Registration For 2023 TBA
We're really excited to be teaching this online course! We designed this online introduction to growing in structures, something that people sometimes find intimidating. We will go into detail about the variables affecting our houses: weather, pests and diseases. We'll also share our setbacks and successes in growing.
Some topics we'll cover include season extension, choice of structures, seasonal crop planning and rotation, sustainable practices, and organic pest and disease control.
This class is targeted towards both new & seasoned farmers. Once you purchase the class you'll have access to it forever, so you can refer back to it as your farming knowledge grows. We hope that you can join us.